E.C. (Eric) Gladstone’s career is far from a short story–closer to a cliffhanger novel, every chapter only slightly foretold by the last. Today, he focuses on food, wine, spirits and travel, with a particular focus on Las Vegas, California and the Southwest, for BonAppetit.com and a number of luxury titles, while blogging here, and on NowImHungry.com, SipSavorSwallow.com & TrueVegasMag.com. Recent outlets include Where LA, About.com, Decanter, Wine & Spirits, Jetsetter, Tasting Table, 360 West, Marin Magazine and other websites.
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His career began in the 1990s, writing primarily about alternative music and Independent Film for magazines including Rolling Stone, Spin and Alternative Press, as well as nascent websites MTV Online and HotWired. While one cover story about the Smashing Pumpkins actually ended up influencing the band’s career (according to them!), another on the Beastie Boys would lead to a professional friendship culminating in Gladstone editing the last 3 (out of of 6) issues of their Grand Royal Magazine–called “One of the coolest magazines in the known universe” at the time by none other than Dazed & Confused UK (pretty cool themselves).
Following Grand Royal, Gladstone went to work with Ian Rogers and Jim “TAZ” Evans as content director of Music Axis, the first music site on AOL’s expanding network, where he used existing technology to weave text, photos and video into a new form of multimedia storytelling. He also booked and co-produced online chats with major music artists. After Music Axis came Raygun magazine, where as Managing Editor, Gladstone helped re-engineer the trendsetting title into a new era, incorporating more film coverage (including early praise of actors Ryan Reynolds & Jake Gyllenhaal, pop culture and focus on DJs.
From there, Gladstone took a big step to join the opening LA Bureau of US Weekly as a staff writer—alongside David Wild and Ken Baker–where he would be a leading contributor of celebrity profiles (Owen Wilson, Michelle Williams, Anna Paquin) and breaking news (Robert Downey Jr., Alec Baldwin). After a couple of years in the red carpet “trenches,” he took a sabbatical from writing to help his then-wife open the Edendale Grill & Mixville Bar, as primary silent investor and conceptual consultant (playing a part in everything from naming to décor and menu). This brief experience had a major effect in shifting Gladstone’s focus of interest to the world of food, wine and the emerging interest in spirits and cocktails.
Gladstone returned briefly to the music world as Associate Editor of Rhino.com (producing iTunes podcasts and videocasts as well as weekly content) and as off-camera interviewer for AOL Music (Nickelback, Jack Johnson, Mary J. Blige) while taking a position as editor on AOL CityGuide’s Las Vegas site.
For AOL CityGuide Las Vegas, Gladstone acted as Editor for Robin Leach’s first blog, LuxeLife Vegas, helping to take the daily celebrity report from negligible numbers to record metrics (1 mil/month) within six months. This led to an association with the Greenspun/Niche Media group that continues to this day, including some 24 cover stories for glossy luxury titles Ocean Drive, VEGAS and Atlanta Peach (Kim Kardashian, Mila Kunis, Elizabeth Banks) as well as award-winning Las Vegas reporting for the Las Vegas Weekly.
Concurrently, Gladstone also wrote about Las Vegas as a travel destination for several publications including a regular blog on Orbitz.com, becoming a leading expert on the Vegas Strip. In 2012, he co-wrote Restaurants in Las Vegas The Best For Less (published by Amazon Kindle) with About.com’s Zeke Quezada. He also served as Editor-At-Large to the Tasting Panel magazine, covering trends and producers in the wine and spirits world and contributed 100 blogs on Los Angeles to HauteLiving.com. But who’s counting?